FMG Fabbrica Marmi e Graniti is exhibiting at the International Exhibition of Ceramic Tile and Barthroom Furnishings, within the Iris Ceramica Group stand, where, the “SHAPING THE FUTURE. The new dawn of ceramics” concept will describe the values that have guided and inspired the Group for over 60 years: sustainability, innovation and respect for people and the environment. The exhibition space is designed to offer visitors an interactive and multimedia journey, which, from the Stars to the Earth, leads to the creation of the ceramics of the future.
Directly linked to the exhibition space, within the Fiorano Modenese showroom, FMG Fabbrica Marmi e Graniti will present the "SHAPING THE FUTURE" concept through the Mirror Cube installation and present the new surfaces within a busy calendar of events inspired by the concept of “sustainable conviviality”.
The square in front of the building will host the Mirror Cube, a completely mirrored pod, open on one side, which offers an immersive audiovisual experience that enters the ceramic material, within the layers that make up Maxfine Calcatta, FMG's large marble effect panel. Visitors are transported into a reality where the infinitesimally small becomes gigantic and, thanks to the reflecting walls, the flow of images multiplies and amplifies with kaleidoscopic results.
Within the showroom, guests are invited to explore the world of the Brand by moving freely within a fluid space, punctuated by partitions covered with new materials.
The new developments include the addition to the MaxFine catalog of Alaska White Maxfine, Celeste Aran Maxfine, Deep Norway Maxfine and Labradorite Maxfine, three new aesthetic investigations into granite. The Marmi MaxFine range is enriched with Blue Tempest, Panda White Maxfine and Patagonia Maxfine, new products that highlight the multifaceted and contemporary character of marble, while the Pietre MaxFine universe sees the arrival of Jatoba Brown Maxfine, a new texture with an exotic flavor. Along with the experimentation of rare and precious natural materials come two new finishes: Glint, which creates a glossy and sparkly surface, and Lapped, which enhances the three-dimensionality of the product thanks to the polished/matte effect.
At this year's Cersaie, FMG Fabbrica Marmi e Graniti confirms its continued commitment to finding new combinations and developing new solutions in terms of aesthetics as well as innovation and sustainability, thanks to the respectful and responsible use of resources, the use of zero-emission production plants and continuous investments in technologies, for a better future.
SHAPING THE FUTURE
the new dawn of ceramics
Iris Ceramica Group
Hall 26 / Booth A 188 - B 189
@FMG FABBRICA MARMI E GRANITI SHOWROOM
Via Ghiarola Nuova 119
41042 Fiorano Modenese (MO) - Italy